Minu Kumar

Minu Kumar Headshot

Minu Kumar

()

Professor
MarketingCollege of Business

Phone Number:
(415) 405-2852
Location:
SCI 327

At SF State Since:

2007

Office Hours:

Bio:

Minu Kumar is a Professor of Marketing at San Francisco State University (SFSU) and is the Founder-Director of the Responsible Innovation and Entrepreneurship (RI&E) Research InitiativesHe also serves as the Co-editor-in-Chief of the Journal of Product Innovation Management (ABS 4, A* ABDC Journal with two year impact factor of 10.5). He earned a Bachelor of Science in Pharmacy, a Masters in Business Administration (Concentration in Pharmaceutical Marketing, 2002) and a Ph.D. in Marketing. His primary scholarly interest lies in the area of Innovation, New Product Design & Development, and Entrepreneurship.

Professor Kumar has published in journals such as the Journal of the Academy of Marketing Science, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Product Innovation Management among others. He has won several awards such as the Best Overall Conference Paper award at the Summer AMA conference (2011) and the University President’s Award for Research. His work has directly helped the university raise several millions of dollars for I&E programs (See news article: https://www.sfchronicle.com/bayarea/article/SFSU-says-25M-crypto-gift-is...). He has also worked for or consulted with firms such as Barilla, SAP, Ranbaxy Pharmaceuticals (Now Daiichi Sankyo), Novo Nordisk Pharmaceuticals, Schering Plough Pharmaceuticals (Now Merck), Medtronic, Glaxo Smithkline, among others on product design & development, sales, and marketing projects.

ORCID ID: 0000-0003-2913-2325

Selected Publications and Grants

Ongoing Research and Selected Publications

SELECTED PUBLICATIONS

 

Acur, Nuran, Jarryd Daymond, Carlos Carbajal, and Minu Kumar (Ongoing Special Issue expected to be published in 2027) "Responsible Innovation for Emerging Technology: Navigating Ethics, Society, Diplomacy, and Sustainability," Research-Technology Management. Click this Link for more details about submission.

 

Kumar Minu,  Ian Sinapuelas, Phillip Macnaghten, and Chenwei Li (Editing Special Issue that is expected to be published in 2026) “Responsible New Product Development and Innovation Management.” Journal of Product Innovation Management. See this Link: https://onlinelibrary.wiley.com/pb-assets/assets/15405885/JPIM_RI_Specia...

 

Nickel KristinaUlrich R. Orth, and Minu Kumar (2025), "Consumer response to visual harmony: when is a gender difference not a gender difference?" Journal of Marketing Communications, 1–28. https://doi.org/10.1080/13527266.2025.2455661. Second piece from Kristina Nickel's dissertation project.

 

Spanjol, Jelena, Charles H. Noble, Markus Baer, Marcel LAM Bogers, Jonathan Bohlmann, Ricarda B. Bouncken, Ludwig Bstieler, Luigi De Luca, Rosanna Garcia, Gerda Gemser, Dhruv Grewal, Martin Hoegl, Sabine Kuester, Minu Kumar, Ruby Lee, Dominik Mahr, Cheryl Nakata, Andrea Ordanini,  Aric Rindfleisch, Victor Seidel, Alina Sorescu, Roberto Verganti, and Martin Wetzels (2024), "Fueling innovation management research: Future directions and five forward‐looking paths." Journal of Product Innovation Management, Vol 41 (September), p.893-948. https://doi.org/10.1111/jpim.12754

 

Nickel Kristina, Ulrich R. Orth, and Minu Kumar (2020). Designing for the genders: The role of visual harmony. International Journal of Research in Marketing, 37(4), 697-713. https://doi.org/10.1016/j.ijresmar.2020.02.006. First piece from Kristina Nickel's Dissertation.

 

Ho-Dac, N.N., Kumar, M. & Slotegraaf, R.J (2020). Using product development information to spur the adoption of continuous improvement products. Journal of the Academy of Marketing Science. 48(November), 1156–1173. https://doi.org/10.1007/s11747-020-00730-6

 

Luchs Michael and Minu Kumar  (2017) "Yes, but this one looks better/works better: When might consumers choose superior sustainability despite a trade-off with other valued product attributes?" Journal of Business Ethics. 140(3), 567-584. DOI: 10.1007/s10551-015-2695-0

 

Kumar Minu and Charles H. Noble (2016) "Beyond form and function: why do consumers value product design?" Journal of Business Research, 69(2), 613-620. DOI: 10.1016/j.jbusres.2015.05.017

  • This project was funded by Marketing Science Institute through their competitive grants
  • An earlier version of this paper won the prestigious Overall Best Paper Award at the 2010 Summer AMA conference.

 

Kumar Minu, Janell Townsend and Douglas W. Vorhies (2015) “Enhancing relationships with brands using product design" Journal of Product Innovation Management. 32(5), 716-730. DOI: 10.1111/jpim.12245

  • Press coverage in: Miami Herald, Phys.org, CTV news, Redorbit.com, Hindustan Times, and Express.be

 

Kumar, Minu and Nitika Garg, (2010) "Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?" Journal of Consumer Psychology, Volume 20 (Issue 4), 485-494.

 

Noble Charles H. and Minu Kumar (2010) "Exploring the appeal of product design: A grounded, value-based model of key design elements and relationships," Journal of Product Innovation Management. 27:640–657.

 

SELECTED RECENT PEER-REVIEWED CONFERENCE PRESENTATIONS AND PAPERS

Townsend Janell, Minu Kumar, and Sungha Jang, “... products … cues received,” Accepted for the 2024 Winter American Marketing Association Conference ( St. Petes Beach, FL)

 

 Kumar, Minu (2023) "Don't let pesky side effects like nausea, death, or dizziness get in the way of living your best life. Try our medication today!" American Marketing Association Summer Conference, San Francisco, California

 

Ian Sinapuelas and Minu Kumar (2023) "Reactions to Covid-19: The Mediating Role of Innovation Strategy in New Product Development" American Marketing Association Summer Conference, San Francisco, California

 

Pietro Micheli, Minu Kumar, Neil Goldberg, and Jatinder Singh (2023) "... Design..." 83rd Annual Meeting of the Academy of Management. Boston, Massachusetts.

 

Kumar, Minu (2022) “A comparison of the histories of the development of incremental and radical innovations: A view from Pharma-Biotech” The 29th International Product Development Management Conference, Hamburg, Germany. 

 

SELECTED GRANTS

 

2020 MUFG grant for Innovation and Entrepreneurship ($35,000).

2018 Innovation and Entrepreneurship grant ($25 Million): Co-authored with business development group at SF State a proposal that was used in-part to fundraise $25 Million for Innovation and Entrepreneurship and other programs. See: News article

2018 Grant from Barilla for the Sugar Network project ($66,000): Program director role

Sugar Network (https://sugar-network.org/) is a global innovation network of academic institutions collaborating with companies to solve challenging, real-world problems using the Design-Thinking methodology. This network was born out of Stanford university’s ME310 program (http://expe.stanford.edu/index.php/Main/SUGAR). Each academic year, dozens of participating companies provide product development challenges to students from different universities from different countries who then collaborate to develop design solutions to meet the challenge. This year, a multidisciplinary group of faculty from SF State will work with a group of four SF State students to help them collaborate with a team of students from University of Bologna on a product development challenge provided by the company Barilla (https://www.barilla.com/en-us).

2018 IRA Grant ($13,500): This grant helped set up a new set of 3D printers and help hire a CAD coach to help coach my classes

Fall 2017: ORSP DRC Grant ($8,000)

Spring 2017: College of Business Research Discipline-Based Research Grant ($2000)

Fall 2015: ORSP DRC Grant ($7500)

Fall 2015: PDMA grant for develop Social Media for JPIM (7.500)

Fall 2011: ORSP grant ($7500)

2007: MSI research grant for the dissertation project ($6000)

2007: Summer research Grant (University of Mississippi) ($4000)

 

SELECTED HONORS AND AWARDS

 

Lam Family College of Business (LFCoB) Exemplary Award for Research: 2016, and 2020

LFCoB Research Productivity Award: 2020

Selected to represent LFCoB for the SF State Provost's Arts & Lecture Series: 2019

Best Conference paper at the 2016 Product Development Management Association Conference. The paper “Gender Based Design of New Products: What Matters More Biological Gender or Gender Identity?” was selected as the Best Paper from over 100 submissions for the conference from all around the world.

SFSU President’s award for research (Leave for research Fall 2012)

Overall Best Conference paper at the 2010 Annual Summer American Marketing Association conference. The paper “Consumer Value of Design and its Measure” was selected as the Best Overall Paper from the over 600 submissions for the conference from all around the world.


 

Service to the Discipline

Editorial experience

 

Journal of Product Innovation Management

  • Co-editor-in-chief (2025-2028)
  • Special Issue editor: Responsible Innovation with Ian Sinapuelas, Phil Macnaghten, and Chenwei Li. May 31st 2024 submission date. See Special Issue Call for Papers here.
  • Associate Editor JPIM (2022-2024)
    • Decisions on 12-15 Manuscripts per year
    • Represented JPIM in a Meet The Editors session at the PICMET conference in Portland, Oregon in August 2022.
      • Session had editors of IEEE Transactions on Engineering Management, Technology Forecasting and Organizational Change representing
      • 40+ attendees in the session
    • Manager Reviewer Development Program (RDP) (2022-Present): Engaged reviewers and good reviews form the lifeblood of a good peer-reviewed journal. I worked with the JPIM EiC’s to design, develop, deploy, and administer JPIM’s first RDP. See 2023-2024 Call for Participants here. Reviewing for well-known peer-reviewed journals provides several benefits including developing as a scholar (e.g., improving critical thinking, increasing domain knowledge, improving research execution capabilities, improving research explication capabilities, improving knowledge about responding to reviewers of your their research, improving knowledge about the journal’s editorial stance etc.), career benefits, personal fulfillment among others. The JPIM RDP is intended to help early-career reviewers learn about the full peer-review process and train them to provide high quality reviews.
      • Process: Mentees first attend one synchronous online training workshop about how to write good reviews and how to write better manuscripts
      • Over the period of year they are assigned two mentors (ERB member) and four manuscripts to review
      • Multiple workshops are held to provide mentees feedback on the reviews, see other reviews, see the reports from Associate Editors, and Editor’s decision letters. In this way mentees see behind the scenes of how journal decisions are made by JPIM editorial staff,
      • at the end of the program, the trainees receive a course completion certificate that can help in their job search, and
      • at the discretion of the editors and the program manager, they are added to the JPIM reviewer pool and a select few are provided a pathway to be added into the ERB.
      • Program outcome: in AY 2022-2023, 20 Assistant professors, Post Docs, and Ph.D. students underwent the one-year multi-faceted program where participants worked with six mentors.

 

Conference co-chairing and track chair

 

 

  • 2013-2014: Conference Co-Chair (with Barry Bayus of University of North Carolina Chapel Hill) of the Product Development Management Association’s 2013 Academic Research Forum: responsibilities included, Editorial job of reviewing, finding and assigning reviewers and making acceptance and rejection decisions on almost 70 submitted manuscripts, setting the conference agenda and running the conference.
  • Track Co-chair (with Subin Im) for “New Product Development, Product Management and Entrepreneurship” track for the 2011 summer AMA conference: Editorial job of reviewing, finding and assigning reviewers and making acceptance and rejection decisions on over 40 submitted manuscripts,

 

Other Service to discipline

 

  • Scientific Committee Member Innovation and Product Development Management Conference (2023-)
  • The 30th International Product Development Management Conference 2023 (in Lecco, Italy) Jury member for best papers (Tom Hustad and Krister Karlsson Best paper Awards)
  • Organized annual Responsible Innovation Conference at SF State (With Chenwei Li and Ian Sinapuelas): lead the organization of the Inaugural RI&E Research Conference on April 21st and 22nd 2023
    • One of the originators of RI, Phil Macnaghten, was Keynote Speaker
    • Rippleworks CEO Doug Galen was featured in a fireside chat with Geoff Desa on the topic of responsible entrepreneurship and social innovation
    • Founder- directors of RI and practitioners of RI at Meta and Google in panel discussions
    • Invited Guest Speakers: 13, Number of registrants: 95, 90+ In-person attendances over the two days
  • Lead the organization of a JPIM Paper Development Workshop at SF State (With Chenwei Li and Ian Sinapuelas) on April 22, 2023
    • worked with the editors of Journal of Product Innovation Management and developed a CfP.
    • Secured facility and managed all logistical needs
    • Garnered nine high-quality scholarly papers from across the United States and internationally.
    • During the highly intensive full day in-person PDW participants were given intensive training to develop their paper into a JPIM submission. Three participants were from Lam Family College of Business and the others were from the following institutions: Aarhus University, Babson College, San Diego State University, University of North Dakota, Auckland University of Technology, and the University of Burgundy. It was a mixture of Professors (full, associates, and un tenured),
  • Reviewing conference papers and research proposals for Product Development Management Association (PDMA) (2011- present, two or three papers a year)
  • PDMA Academic Committee Member (2022-)
  • Academic Vice President Product Development Management Association (PDMA) 2019-2022 (Pro Bono Three year term):  As the VP of Academics, I was responsible for all the academic activities of PDMA (Chairing the Academic committee, PDMA’s annual conference and the JPIM Research ForumPDMA Doctoral ConsortiumPDMA Dissertation Proposal Competition, designing and implementing new academic initiatives such as the PDMA Research Competition). PDMA also publishes the Journal of Product Innovation Management.  This VP maintains a dotted line connection with the Co-Editors in Chief of JPIM. JPIM Research Forum along with the PDMA annual conference (over 300-person conference) brings together over 150 of the leading scholars in Innovation and Innovation Management with 150-200 practitioners of innovation, innovation management, and product development from the industry. The PDMA Doctoral consortium enhance the development of doctoral students who are conducting dissertation research in the domain of innovation and new product development. Students who are accepted into the Consortium will be honored as Doctoral Student Fellows and have a unique opportunity to network and meet and discuss ideas with leading innovation scholars and corporate executives in a collaborative, open, and sociable setting. The aim of the PDMA Dissertation Proposal Competition is to foster rigorous academic research on innovation and new product/service development and encourage close ties between the academic and corporate worlds.
  • PDMA doctoral consortium Faculty Fellow
    • University of Illinois Urbana Champaign 2019
    • University of Tennessee Knoxville 2022
  • 2015-2022: Editorial Board member for Journal of Product Innovation Management (JPIM)
    • Reviewing articles for the journal (3/4 articles per year)
    • Attending editorial board meetings regularly
    • Reviewing articles and recommending winners for various journal awards (Tom Hustad award, Abbie Griffin award among others)
  • 2015- 2016 Social Media Manager for Journal of Product Innovation Management
    • JPIM provided $7500 to buy out a course to do this work. Based on this work JPIM has a large online following on multiple platforms (e.g., Linkedin, Facebook, Twitter etc.)
    • During this time, the Social media presence of the JPIM was second only to Journal of Academy of Marketing Science
  • Reviewing conference papers and research proposals for (2011-present, two or three papers a years)
  • Ad Hoc Reviewer for Journals: Journal of Marketing, Journal of Retailing, Journal of Business Ethics, European Journal of Marketing, among others.
  • Reviewing manuscripts for conferences: American Marketing Association Conference, JPIM Research Forum, Association for Consumer Research, International Product Development Management Conference, Academy of Marketing Science Conference, Academy of Marketing Science World Marketing Conference, among others.