JOURNAL PUBLICATIONS AND BOOK CHAPTERS
Luchs Michael and Minu Kumar (2017) "Yes, but this one looks better/works better: When might consumers choose superior sustainability despite a trade-off with other valued product attributes?" Journal of Business Ethics. 140(3), 567-584. DOI: 10.1007/s10551-015-2695-0
Kumar Minu and Charles H. Noble (2016) "Beyond form and function: why do consumers value product design?" Journal of Business Research, 69(2), 613-620. DOI: 10.1016/j.jbusres.2015.05.017
- This project was funded by Marketing Science Institute through their competitive grants
- An earlier version of this paper won the prestigious Overall Best Paper award and Best Paper in the Track award at the 2010 Summer AMA conference.
Kumar Minu (2015) “Aesthetic principles of product form and cognitive appraisals: Predicting emotional responses to beauty” in The Psychology of Design: Creating Consumer Desire, Rajeev Batra and Colleen Seifert eds. London; Taylor and Francis.
Kumar Minu, Janell Townsend and Douglas W. Vorhies (2015) “Enhancing relationships with brands using product design" Journal of Product Innovation Management. 32(5), 716-730. DOI: 10.1111/jpim.12245
- Press coverage in: Miami Herald, Phys.org, CTV news, Redorbit.com, Hindustan Times, and Express.be
Kumar, Minu and Nitika Garg, (2010) "Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?" Journal of Consumer Psychology, Volume 20 (Issue 4), 485-494. This article was listed as one of the most cited articles for the journal for 2010.
Noble Charles H. and Minu Kumar (2010) "Exploring the appeal of product design: A grounded, value-based model of key design elements and relationships," Journal of Product Innovation Management. 27:640–657.
Noble, Charles H. and Minu Kumar (2008) “Using product design to create deeper consumer connections,” Business Horizons, 51 (September), 441-450. This article is reprinted by Harvard Business School Publishing.
PEER-REVIEWED CONFERENCE PRESENTATIONS AND PUBLICATIONS
Haberstroh, Kristina, Ulrich Orth, and Minu Kumar (2016) “Gender Based Design of New Products: What Matters More Biological Gender or Gender Identity?” Presented at Product Development Management Association’s Research Forum.
- This paper won Kristina Haberstroh the best student paper at the conference.
Minu Kumar, Janell Townsend, Berk Talay (2015) “Is that a green halo…? Will adding a green product in the portfolio affect perceptions of anon-green product,” Accepted for the 22nd Innovation & Product Development Management Conference (Copenhagen, Denmark).
Minu Kumar and Subin Im (2014) “NPD Decision Making Capabilities Needed to Successfully Convert a Service Into a Pure Self Service Good: Framework Development” Proceedings of the 2014 Product Development Management Association Research Forum.
Janell Townsend, Minu Kumar, Berk Talay (2014) “Can a Halo be Green? The Effects of Sustainable New Product Attributes on Brand Perceptions” Proceedings of the 2014 Product Development Management Association Research Forum.
Minu Kumar and Anjan Chatterjee (2014) “Aesthetic principles in product design and cognitive appraisals: a consumption perspective” Proceedings of the Psychology of Design Conference at University of Michigan Ross School of Business.
Minu Kumar, Janell Townsend (Oakland University) and Douglas W. Vorhies (University of Mississippi) (2014) “Exploring The Role Of Product-Level Design Features In Creating Consumer Affection For A Brand: An Empirical Analysis” Proceedings of the International Product Development Management Conference
Luchs Michael and Minu Kumar (2013) “When might consumers choose a more sustainable product despite a tradeoff with other product attributes?” Proceedings of the Marketing and Public Policy Conference (Washington DC, USA).
Luchs Michael and Minu Kumar (2013) “When might consumers choose a more sustainable product despite a tradeoff with other product attributes?” Proceedings of the International Product Development Management Conference (Paris, France).
Kumar Minu and Michael Luchs (2011) “Communicating Sustainability of a Brand Through Product Form.” Proceedings of the 2011 Product Development Management Association Research Forum.
Veronika Papyrina and Kumar Minu (2011) “Gender Differences in Aesthetic Information Processing,” Proceedings of the 2011 Society for Consumer Psychology Conference.
Kumar Minu and Charles H. Noble (2010) “Consumer Value of Design and its Measure,” Summer American Marketing Association Conference Proceedings.
- This paper won the prestigious Overall Best Conference Paper Award at the conference.
Kumar Minu and Charles H. Noble (2010) “Follow the Value! Tracking the Value of Design Through The NPD Process,” Summer American Marketing Association Conference Proceedings.
Kumar Minu, Douglas W. Vorhies and Neil A. Morgan (2005) “The Effect of Market Information Management and New Product Development Capabilities on Firm Performance: An Empirical Examination,” Proceedings of the AMA Summer Educators Conference, eds. Beth A. Walker and Mark B. Houston 311-312. (Paper presented)
Kumar Minu and Charles H. Noble (2004) “Innate Factors of Product form; an Agenda for Research in Marketing” Proceedings of the International Conference on Innovation by Brand and Design Management, Seoul (Korea), eds. Brigitte Borja de Mozota, Kyung-Won Chung and Cheol-Ho Shin in Research Section six. (Paper Presented)
Tandoh (Adjei), Mavis, Minu Kumar, and Victoria D. Bush (2004) “The Moderating Role of Personality Traits on Propensity to Stay with a Service Provider,” Proceedings of Society for Marketing Advances, Florida.