About Minu Kumar

Minu Kumar is a Professor of Marketing at San Francisco State University (SFSU) and is the Founder-Director of the Responsible Innovation and Entrepreneurship (RI&E) Research Initiatives. He also serves as the Co-editor-in-Chief of the Journal of Product Innovation Management (ABS 4, A* ABDC Journal with two year impact factor of 10.5). He earned a Bachelor of Science in Pharmacy, a Masters in Business Administration (Concentration in Pharmaceutical Marketing, 2002) and a Ph.D. in Marketing. His primary scholarly interest lies in the area of Innovation, New Product Design & Development, and Entrepreneurship.

Professor Kumar has published in journals such as the Journal of the Academy of Marketing Science, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Product Innovation Management among others. He has won several awards such as the Best Overall Conference Paper award at the Summer AMA conference (2011) and the University President’s Award for Research. His work has directly helped the university raise several millions of dollars for I&E programs (See news article: https://www.sfchronicle.com/bayarea/article/SFSU-says-25M-crypto-gift-is...). He has also worked for or consulted with firms such as Barilla, SAP, Ranbaxy Pharmaceuticals (Now Daiichi Sankyo), Novo Nordisk Pharmaceuticals, Schering Plough Pharmaceuticals (Now Merck), Medtronic, Glaxo Smithkline, among others on product design & development, sales, and marketing projects.

ORCID ID: 0000-0003-2913-2325