About Minu Kumar

Phone:

4154052852

Title: 

Professor

Department: 

MarketingCollege of Business

Building: 

Science Building (SCI)

SCI
327

Office Hours: 

Tuesday: 10:15 am-12:15 pm

Office Hours (Additional Info): 

Minu Kumar's Personal Meeting Room Join Zoom Meeting https://sfsu.zoom.us/j/3646473227?pwd=U2syV05DTkhtNEh4ZFd2UDVkaDFHZz09 Meeting ID: 364 647 3227 Password: 595591 These hours are only when classes are in session in the Fall and Spring Semesters

 

At SF State Since:

2007

Bio:

Minu Kumar is a Professor of Marketing at San Francisco State University (SFSU) and serves as the Vice President of Academics for the Product Development Management Association (PDMA). PDMA publishes the Journal of Product Innovation Management. He earned a Bachelor of Science in Pharmacy from the Government College of Pharmacy (Bangalore University, 1996), a Masters in Business Administration (Concentration in Pharmaceutical Marketing, 2002) and a Ph.D in Marketing (minor: pharmaceutical marketing, 2008) from the University of Mississippi. His primary scholarly interest lies in the area of Innovation, New Product Design & Development (NPD), and Entrepreneurship. Some notable topics of interest include but are not limited to, product design, aesthetics, knowledge management, acquisition and in-licensing innovation, DTCA (Direct to Consumer Advertising) and drug safety, among others and research methodology using multivariate statistical techniques such as structural equation modeling and multilevel modeling. His work has helped the university raise over $25 Million for Innovation and Entrepreneurship Work.

Professor Kumar has published in journals such as the Journal of the Academy of Marketing Science, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Product Innovation Management among others. He serves on the Editorial Review Board of Journal of Product Innovation Management. He has won several awards such as the Best Overall Conference Paper award at the Summer AMA conference (2011) and the University President’s Award for Research. He has also worked for or consulted with firms such as Barilla, SAP, Ranbaxy Pharmaceuticals (Now Daiichi Sankyo), Novo Nordisk Pharmaceuticals, Schering Plough Pharmaceuticals (Now Merck), Medtronic, Glaxo Smithkline, among others on sales and marketing projects.