About Minu Kumar
At SF State Since:
Minu Kumar is an Associate Professor of Marketing at San Francisco State University (SFSU). He received a Bachelor of Science in Pharmacy from the Government College of Pharmacy (Bangalore University, 1996), a Masters in Business Administration (Concentration in Pharmaceutical Marketing, 2002) and a Ph.D in Marketing (minor: pharmaceutical marketing, 2008) from the University of Mississippi. His primary scholarly interest lies in the area of Innovation and New Product Development (NPD). Some notable topics of interest include but are not limited to, product design, aesthetics, knowledge management, acquisition and in-licensing innovation, DTCA (Direct to Consumer Advertising) and drug safety, among others and research methodology using multivariate statistical techniques such as structural equation modeling and multilevel modeling. One healthcare related research interest that has piqued his interest in recent times is in the risk assessment of currently marketed prescription only lifestyle drugs.
Professor Kumar has published in journals such as the Journal of Product Innovation Management, Journal of Consumer Psychology among others. He serves on the Editorial Review Board of Journal of Product Innovation Management. He is also an ad hoc reviewer for journals such as the Journal of Marketing, Journal of Retailing, European Journal of Marketing, Journal of Business Ethics among others. He has won several awards such as the Best Overall Conference Paper award at the Summer AMA conference (2011) and the University President’s Award for Research. He has also worked for or consulted with firms such as Ranbaxy Pharmaceuticals (Now Daiichi Sankyo), Novo Nordisk Pharmaceuticals, Schering Plough Pharmaceuticals (Now Merck), Medtronic, Glaxo Smithkline, among others on sales and marketing projects.