About Bruce A Heiman




Associate Professor


International BusinessCollege of Business


Science Building (SCI)


Office Hours (Additional Info): 

See Department Listing, and By Appointment.


At SF State Since:



Background. Professor Heiman’s education includes an A.B. in Psychology from Stanford (1981); an M.S. from Stanford in Mechanical Engineering, Product Design (1983); an M.B.A. from Universiteit Nijenrode, NL (1990); and a PhD from UC Berkeley Haas School of Business (Business and Public Policy, 2002). He has published in a substantial number of academic journals and conference proceedings as well as refereed books. He has served for five years as Chair of the College of Business Graduate Curriculum Committee, Board Chair, SF State Bokstore, and President of the SF State Friends of the JPL Library, a non-profit that supports the Library at SFSU. He routinely counsels and nurtures a number of SF Bay Area entrepreneurs.  

Research. Broadly, Prof. Heiman explores international aspects of creativity and innovation in his research. Within this realm, his interests include design thinking in firms,  transaction cost economics, and its application to international aspects of problem finding and solving in organizations. He works under the iportant, emergent umbrella of "Microfoundations" theory.

Teaching. He has worked previously as a faculty member at Universiteit Maastricht, NL, Faculty of Economics, USF Masagung School of Management, Stanford Center for Professional Development, and UC Berkeley (Visiting Assoc. Prof.) Prof. Heiman has over 20 years experience working full time in firms, or consulting in strategic management, with an emphasis on innovation processes. He has extensive experience teaching MBA, Undergraduate, Executive MBA, and Executive Certificate Program students. Classes taught include Innovation and Entrepreneurship (UCB), Doing Business in Europe, Global Strategic Management, Creativity Skills for Global Managers, International Business Environment Analysis (SFSU), Statistics and Math for MBA Students (USF), and Cross-Cultural Creativity (SFSU). Prof.  Heiman also teaches IBUS 130: Globalization and Business in the 21st Century, a large online undergraduate course. He has extensive experience designing and implementing hybrid and fully online courses. He speaks English (native), Dutch (advanced) and French (elementary).