Ongoing Research and Selected Publications

ONGOING RESEARCH

Kumar M., Micheli P., and Singh J., Goldberg G. “… Design…” Status: Revising for a fourth time.

Nickel, K., Orth, U. R., & Kumar, M. "The Role... Consumption Context" Status: Under a second round of reviews. Second piece from Kristina's dissertation project.

Minu Kumar, Townsend Janell, and Sungha Jang, “... conceptualization...” Status: under review.

Kumar Minu, Ian Sinapuelas, Phillip Macnaghten, and Chenwei Li (Editing Special Issue that is expected to be published in 2026) “Responsible New Product Development and Innovation Management.” Journal of Product Innovation Management. See this Link: https://onlinelibrary.wiley.com/pb-assets/assets/15405885/JPIM_RI_Specia...

SELECTED PUBLICATIONS

Spanjol, Jelena, Charles H. Noble, Markus Baer, Marcel LAM Bogers, Jonathan Bohlmann, Ricarda B. Bouncken, Ludwig Bstieler, Luigi De Luca, Rosanna Garcia, Gerda Gemser, Dhruv Grewal, Martin Hoegl, Sabine Kuester, Minu Kumar, Ruby Lee, Dominik Mahr, Cheryl Nakata, Andrea Ordanini, Aric Rindfleisch, Victor Seidel, Alina Sorescu, Roberto Verganti, and Martin Wetzels (2024), "Fueling innovation management research: Future directions and five forward‐looking paths." Journal of Product Innovation Management, Vol 41 (September), p.893-948. https://doi.org/10.1111/jpim.12754

Nickel, K., Orth, U. R., & Kumar, M. (2020). Designing for the genders: The role of visual harmony. International Journal of Research in Marketing, 37(4), 697-713. https://doi.org/10.1016/j.ijresmar.2020.02.006. From First piece from Kristina Nickel's Dissertation.

Ho-Dac, N.N., Kumar, M. & Slotegraaf, R.J (2020). Using product development information to spur the adoption of continuous improvement products. Journal of the Academy of Marketing Science. 48(November), 1156–1173. https://doi.org/10.1007/s11747-020-00730-6

Luchs Michael and Minu Kumar (2017) "Yes, but this one looks better/works better: When might consumers choose superior sustainability despite a trade-off with other valued product attributes?" Journal of Business Ethics. 140(3), 567-584. DOI: 10.1007/s10551-015-2695-0

Kumar Minu and Charles H. Noble (2016) "Beyond form and function: why do consumers value product design?" Journal of Business Research, 69(2), 613-620. DOI: 10.1016/j.jbusres.2015.05.017

This project was funded by Marketing Science Institute through their competitive grants
An earlier version of this paper won the prestigious Overall Best Paper Award at the 2010 Summer AMA conference.

Kumar Minu, Janell Townsend and Douglas W. Vorhies (2015) “Enhancing relationships with brands using product design" Journal of Product Innovation Management. 32(5), 716-730. DOI: 10.1111/jpim.12245

Press coverage in: Miami Herald, Phys.org, CTV news, Redorbit.com, Hindustan Times, and Express.be

Kumar, Minu and Nitika Garg, (2010) "Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?" Journal of Consumer Psychology, Volume 20 (Issue 4), 485-494.

Noble Charles H. and Minu Kumar (2010) "Exploring the appeal of product design: A grounded, value-based model of key design elements and relationships," Journal of Product Innovation Management. 27:640–657.

SELECTED RECENT PEER-REVIEWED CONFERENCE PRESENTATIONS AND PAPERS

Townsend Janell, Minu Kumar, and Sungha Jang, “... products … cues received,” Accepted for the 2024 Winter American Marketing Association Conference ( St. Petes Beach, FL)

Kumar, Minu (2023) "Don't let pesky side effects like nausea, death, or dizziness get in the way of living your best life. Try our medication today!" American Marketing Association Summer Conference, San Francisco, California

Ian Sinapuelas and Minu Kumar (2023) "Reactions to Covid-19: The Mediating Role of Innovation Strategy in New Product Development" American Marketing Association Summer Conference, San Francisco, California

Pietro Micheli, Minu Kumar, Neil Goldberg, and Jatinder Singh (2023) "... Design..." 83rd Annual Meeting of the Academy of Management. Boston, Massachusetts.

Kumar, Minu (2022) “A comparison of the histories of the development of incremental and radical innovations: A view from Pharma-Biotech” The 29th International Product Development Management Conference, Hamburg, Germany.

SELECTED GRANTS

2020 MUFG grant for Innovation and Entrepreneurship ($35,000).

2018 Innovation and Entrepreneurship grant ($25 Million): Co-authored with business development group at SF State a proposal that was used in-part to fundraise $25 Million for Innovation and Entrepreneurship and other programs. See: News article

2018 Grant from Barilla for the Sugar Network project ($66,000): Program director role

Sugar Network (https://sugar-network.org/) is a global innovation network of academic institutions collaborating with companies to solve challenging, real-world problems using the Design-Thinking methodology. This network was born out of Stanford university’s ME310 program (http://expe.stanford.edu/index.php/Main/SUGAR). Each academic year, dozens of participating companies provide product development challenges to students from different universities from different countries who then collaborate to develop design solutions to meet the challenge. This year, a multidisciplinary group of faculty from SF State will work with a group of four SF State students to help them collaborate with a team of students from University of Bologna on a product development challenge provided by the company Barilla (https://www.barilla.com/en-us).

2018 IRA Grant ($13,500): This grant helped set up a new set of 3D printers and help hire a CAD coach to help coach my classes

Fall 2017: ORSP DRC Grant ($8,000)

Spring 2017: College of Business Research Discipline-Based Research Grant ($2000)

Fall 2015: ORSP DRC Grant ($7500)

Fall 2015: PDMA grant for develop Social Media for JPIM (7.500)

Fall 2011: ORSP grant ($7500)

2007: MSI research grant for the dissertation project ($6000)

2007: Summer research Grant (University of Mississippi) ($4000)

SELECTED HONORS AND AWARDS

Lam Family College of Business (LFCoB) Exemplary Award for Research: 2016, and 2020

LFCoB Research Productivity Award: 2020

Selected to represent LFCoB for the SF State Provost's Arts & Lecture Series: 2019

Best Conference paper at the 2016 Product Development Management Association Conference. The paper “Gender Based Design of New Products: What Matters More Biological Gender or Gender Identity?” was selected as the Best Paper from over 100 submissions for the conference from all around the world.

SFSU President’s award for research (Leave for research Fall 2012)

Overall Best Conference paper at the 2010 Annual Summer American Marketing Association conference. The paper “Consumer Value of Design and its Measure” was selected as the Best Overall Paper from the over 600 submissions for the conference from all around the world.