Biological Sex or Gender Identity: What matters more in aesthetic preferences?

February 11, 2020 - 5:10pm -- Minu Kumar

Have you wondered; are there any systematic differences in design preferences for males and females? If yes, is this based on biological gender or gender identity? Is there any research on this subject? If yes, recent research by Kristina Nickel, Ulrich Orth, and Minu Kumar that was accepted at the International Journal of Research in Marketing (IJRM) will provide you some answers.

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