Research Publications


Sorescu, Alina, Marcel Bogers, and Minu Kumar (2023). Business model innovation – a promising avenue for sustained growth and competitive advantage. Journal of Product Innovation Management. Forthcoming.


Nickel, K., Orth, U. R., & Kumar, M. (2020). Designing for the genders: The role of visual harmony. International Journal of Research in Marketing, 37(4), 697-713.


Ho-Dac, N.N., Kumar, M. & Slotegraaf, R.J (2020). Using product development information to spur the adoption of continuous improvement products. Journal of the Academy of Marketing Science. 48(November), 1156–1173.


Luchs Michael and Minu Kumar  (2017) "Yes, but this one looks better/works better: When might consumers choose superior sustainability despite a trade-off with other valued product attributes?" Journal of Business Ethics. 140(3), 567-584. DOI: 10.1007/s10551-015-2695-0


Kumar Minu and Charles H. Noble (2016) "Beyond form and function: why do consumers value product design?" Journal of Business Research, 69(2), 613-620. DOI: 10.1016/j.jbusres.2015.05.017

  • This project was funded by Marketing Science Institute through their competitive grants
  • An earlier version of this paper won the prestigious Overall Best Paper Award at the 2010 Summer AMA conference.


Kumar Minu, Janell Townsend and Douglas W. Vorhies (2015) “Enhancing relationships with brands using product design" Journal of Product Innovation Management. 32(5), 716-730. DOI: 10.1111/jpim.12245

  • Press coverage in: Miami Herald,, CTV news,, Hindustan Times, and


Kumar, Minu and Nitika Garg, (2010) "Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?" Journal of Consumer Psychology, Volume 20 (Issue 4), 485-494.


Noble Charles H. and Minu Kumar (2010) "Exploring the appeal of product design: A grounded, value-based model of key design elements and relationships," Journal of Product Innovation Management. 27:640–657.




Minu Kumar, Neil Goldberg, Pietro Micheli, and Jatinder Singh (2023) "... Design..." Journal Product Innovation Management Research Forum. New Orleans, LA.


 Kumar, Minu (2023) "Don't let pesky side effects like nausea, death, or dizziness get in the way of living your best life. Try our medication today!" American Marketing Association Summer Conference, San Francisco, California


Ian Sinapuelas and Minu Kumar (2023) "Reactions to Covid-19: The Mediating Role of Innovation Strategy in New Product Development" American Marketing Association Summer Conference, San Francisco, California


Pietro Micheli, Minu Kumar, Neil Goldberg, and Jatinder Singh (2023) "... Design..." 83rd Annual Meeting of the Academy of Management. Boston, Massachusetts.


Townsend, Janell, Minu Kumar, and Sungha Jang (2023), “Halo Products: A multi-method exploration” The 30th International Product Development Management Conference, Lecco, Italy.


Kumar, Minu (2022) “A comparison of the histories of the development of incremental and radical innovations: A view from Pharma-Biotech” The 29th International Product Development Management Conference, Hamburg, Germany. 


Townsend, Janell, Minu Kumar, and Sungha Jang (2022), “Halo Products: Conceptualization and Initial Investigation” Journal of Product Innovation Management Research Forum, Orlando, Florida.




2020 MUFG grant for Innovation and Entrepreneurship ($35,000).

2018 Innovation and Entrepreneurship grant ($25 Million): Co-authored with business development group at SF State a proposal that was used in-part to fundraise $25 Million for Innovation and Entrepreneurship and other programs. See: News article

2018 Grant from Barilla for the Sugar Network project ($66,000): Program director role

Sugar Network ( is a global innovation network of academic institutions collaborating with companies to solve challenging, real-world problems using the Design-Thinking methodology. This network was born out of Stanford university’s ME310 program ( Each academic year, dozens of participating companies provide product development challenges to students from different universities from different countries who then collaborate to develop design solutions to meet the challenge. This year, a multidisciplinary group of faculty from SF State will work with a group of four SF State students to help them collaborate with a team of students from University of Bologna on a product development challenge provided by the company Barilla (

2018 IRA Grant ($13,500): This grant helped set up a new set of 3D printers and help hire a CAD coach to help coach my classes

Fall 2017: ORSP DRC Grant ($8,000)

Spring 2017: College of Business Research Discipline-Based Research Grant ($2000)

Fall 2015: ORSP DRC Grant ($7500)

Fall 2015: PDMA grant for develop Social Media for JPIM (7.500)

Fall 2011: ORSP grant ($7500)

2007: MSI research grant for the dissertation project ($6000)

2007: Summer research Grant (University of Mississippi) ($4000)




Lam Family College of Business (LFCoB) Exemplary Award for Research: 2016, and 2020

LFCoB Research Productivity Award: 2020

Selected to represent LFCoB for the SF State Provost's Arts & Lecture Series: 2019

Best Conference paper at the 2016 Product Development Management Association Conference. The paper “Gender Based Design of New Products: What Matters More Biological Gender or Gender Identity?” was selected as the Best Paper from over 100 submissions for the conference from all around the world.

SFSU President’s award for research (Leave for research Fall 2012)

Overall Best Conference paper at the 2010 Annual Summer American Marketing Association conference. The paper “Consumer Value of Design and its Measure” was selected as the Best Overall Paper from the over 600 submissions for the conference from all around the world.