Research Publications




Ho-Dac, N.N., Kumar, M. & Slotegraaf, R.J. Using product development information to spur the adoption of continuous improvement products. Journal of the Academy of Marketing Science. (2020).


Haberstroh Kristina, Ulrich Orth, and Minu Kumar (2019) “Designing for the genders: The role of visual harmony,” Forthcoming at the International Journal for Research in Marketing.


Luchs Michael and Minu Kumar  (2017) "Yes, but this one looks better/works better: When might consumers choose superior sustainability despite a trade-off with other valued product attributes?" Journal of Business Ethics. 140(3), 567-584. DOI: 10.1007/s10551-015-2695-0


Kumar Minu and Charles H. Noble (2016) "Beyond form and function: why do consumers value product design?" Journal of Business Research, 69(2), 613-620. DOI: 10.1016/j.jbusres.2015.05.017

  • This project was funded by Marketing Science Institute through their competitive grants
  • An earlier version of this paper won the prestigious Overall Best Paper Award at the 2010 Summer AMA conference.


Kumar Minu, Janell Townsend and Douglas W. Vorhies (2015) “Enhancing relationships with brands using product design" Journal of Product Innovation Management. 32(5), 716-730. DOI: 10.1111/jpim.12245

  • Press coverage in: Miami Herald,, CTV news,, Hindustan Times, and


Kumar, Minu and Nitika Garg, (2010) "Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?" Journal of Consumer Psychology, Volume 20 (Issue 4), 485-494.


Noble Charles H. and Minu Kumar (2010) "Exploring the appeal of product design: A grounded, value-based model of key design elements and relationships," Journal of Product Innovation Management. 27:640–657.




2020 MUFG grant for Innovation and Entrepreneurship ($35,000).

2019 Innovation and Entreprenuership Donation ($25 million): Coauthored with University Business Development team a proposal that was leveraged to attract a $25 million endowment for all Innovation & Entrepreneurship and Fintech programs at LFCoB.

2018 Grant from Barilla for the Sugar Network project ($66,000): Program director role

Sugar Network ( is a global innovation network of academic institutions collaborating with companies to solve challenging, real-world problems using the Design-Thinking methodology. This network was born out of Stanford university’s ME310 program ( Each academic year, dozens of participating companies provide product development challenges to students from different universities from different countries who then collaborate to develop design solutions to meet the challenge. This year, a multidisciplinary group of faculty from SF State will work with a group of four SF State students to help them collaborate with a team of students from University of Bologna on a product development challenge provided by the company Barilla (

2018 IRA Grant ($13,500): This grant helped set up a new set of 3D printers and help hire a CAD coach to help coach my classes

Fall 2017: ORSP DRC Grant ($8,000)

Spring 2017: College of Business Research Discipline-Based Research Grant ($2000)

Fall 2015: ORSP DRC Grant ($7500)

Fall 2015: PDMA grant for develop Social Media for JPIM (7.500)

Fall 2011: ORSP grant ($7500)

2007: MSI research grant for the dissertation project ($6000)

2007: Summer research Grant (University of Mississippi) ($4000)