Michael Bar's research


Michael Bar's teaching page

A Matter of Course

October 4, 2016 - 4:46pm -- Jennifer Arin

During the student conferences of a past semester, one young woman seemed surprised as, word by word, we pored over her essay. When we finished, she said, “So you’re one of those teachers that words matter for?”

Her unsettling question reminded me of another student’s assertion, that same semester, that “people who read are boring.”

When I mentioned that startling statement to a colleague, he commented, "Yes, and people who don’t are so interesting."

Oscar Jerome Stewart

Oscar Jerome Stewart is an assistant professor of management in the College of Business and member of the Sustainable Business group. Oscar primary teaches the seminar course on Business and Society, and his research focuses on the intersection of organizational theory, strategy, and business ethics.

Research Publications



Luchs Michael and Minu Kumar  (2017) "Yes, but this one looks better/works better: When might consumers choose superior sustainability despite a trade-off with other valued product attributes?" Journal of Business Ethics. 140(3), 567-584. DOI: 10.1007/s10551-015-2695-0


Kumar Minu and Charles H. Noble (2016) "Beyond form and function: why do consumers value product design?" Journal of Business Research, 69(2), 613-620. DOI: 10.1016/j.jbusres.2015.05.017


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